Corporate SEO Services –

Corporate SEO Services wants to thank Tinu Abayomi Paul for this article. Stop and read what the pros have to say and learn from their experience.

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google By Tinu Abayomi-Paul

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope in the form of the following website. Direct your browser to:

http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to:

http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it’s also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:

http://www.digitalpoint.com/tools/suggestion/

Okay, let’s say everything checks out so far. You rank in the top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

Our fifth step is to take the term you chose and optimize your page.

This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-http://www.gorank.com

Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com – it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if the spider comes to your site on a Monthly basis, you’re better off waiting for the spider to come back by. That’s the seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?

For more free traffic tips, subscribe to her newsletter at ftdsecrets-subscribe@topica.com or visit her feed enabled blog: http://www.freetrafficdirectory.com/blog Article Source: http://EzineArticles.com/?expert=Tinu_Abayomi-Paul Corporate SEO Services and Corporate SEO Services by Jim Skelton For more information, visit our latest post at Entrepreneurial Success. My Favorite Places The Unfair Advantage   Corporate SEO Services   SEO Services   Free Marketing Automation

Corporate SEO Services – What is The Google Sandbox Effect?

Corporate SEO Services wants to thank Jakob Jelling for this article. Stop and read what the pros have to say and learn from their experience.

What is The Google Sandbox Effect? by Jakob Jelling

 

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with “new” websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

 

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites. Article Source: http://EzineArticles.com/?expert=Jakob_Jelling Corporate SEO Services and Corporate SEO Services by Jim Skelton For more information, visit our latest post at Entrepreneurial Success. My Favorite Places The Unfair Advantage   Corporate SEO Services   SEO Services   Free Marketing Automation

Corporate SEO Services – Are Search Engines Worth It Any More?

Corporate SEO Services wants to thank Philippa Gamse for this article. Stop and read what the pros have to say and learn from their experience.

Are Search Engines Worth It Any More? by Philippa Gamse

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:

“How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . “

My response is almost always along the lines of:

“Forget that right now, and get a life!”

OK, so I am a little more tactful than that – and I do occasionally encourage an in-depth search engine optimization strategy, but usually I’ll encourage clients to spend their website promotional budget in other ways.

Here are the main reasons why I’m not generally enthusiastic about free search engines:

1. You have to be really careful in choosing keywords

Many people make the mistake of focusing on very generic keywords. Not only are these even more difficult to get top placement in, but they also won’t generate you targeted traffic.

A prospect approached me recently for help with a coaching site. This site promotes teleseminars to help clients implement life changes described in various motivational books. This prospect initially said that he wanted to be “Number One” on a search for “books”.

I’d suggest this would be a virtually impossible challenge for any search engine optimizer. But in addition, someone searching for “books” is probably really looking for Amazon, or Barnes & Noble, and not my client’s teleclasses. He could spend a lot of money for very few qualified leads.

2. You need to speak the language of your visitors

We all talk “geekspeak” – it’s often second nature to us within our industry or area of expertise. And it’s easy to forget that our prospects don’t always use the same terminology. One of the most difficult areas in copywriting that I see is when technology sales people are trying to describe their products to a non-technical market – the result is usually incomprehensible!

But there’s also the jargon that we use as a matter of pride, or because we’ve lost touch with how our markets think of us.

I worked recently with an association of plastic surgeons. They had their member database on their Web site, and wanted to attract visitors there to find a local practitioner.

Their “Number One” target keyword for the search engines was “rhinoplasty”. Well, I can only spell this because I just looked it up for this article – but usually you and I in the general public would never think of that – of course, we’d be searching for . . . “nose jobs”!

The surgeons didn’t like this at all from an academic standpoint. But they had to concede the point when I presented evidence on most common searches from the old Overture’s Search Term Suggestion Tool .

3. It’s very passive marketing . . .

My most pressing argument for not spending too much time on free search engines is that it’s a very passive form of marketing. You’re relying on a prospective visitor waking up in the morning, and realizing that they need something that you might provide. Then, you’re relying on them choosing the precise keywords that you’ve targeted for search engine optimization. It’s a fairly hit or miss business.

When do I disagree with myself?

There are some exceptions to all this. I do believe that search engines are well worth it when you have a niche product or service with extremely unambiguous and well-defined keywords.

For example, an audience member in one of my recent programs was working on a Web site to sell some incredibly advanced yoyos. I did recommend a search engine strategy to him – after all, if someone puts in “yoyo” as a search term, they’d almost certainly be a qualified lead!

What do I do instead?

That’s the subject of numerous other articles. To get you started, you can find twenty-three of my favourite techniques in my free tipsheet.

But in short, I much prefer aggressively seeking out sites where your target markets are likely to be reading, or searching for information. That way, you can proactively bring your ideas, products and services to them, in places where they are much more likely to be receptive and interested. And there are so many options for different budgets and campaign sizes, both online and offline.

So, are search engines worth it any more?

I’m not advocating ignoring search engines. And I do like the better paid models, such as Overture.

But I do suggest that you should be very clear about how much passive marketing you want to undertake, and whether the product or service that you’re offering lends itself to this.

And if you do decide to optimize your site for search engines, pick the keywords that will be in the mindset of your customers . . . and be willing to settle for “Number Two” sometimes!

© 2003 Philippa Gamse. All rights reserved.

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317. Article Source: http://EzineArticles.com/?expert=Philippa_Gamse Corporate SEO Services and Corporate SEO Services by Jim Skelton For more information, visit our latest post at Entrepreneurial Success.

 

 

 

Corporate SEO Services – Beyond Hits!

Corporate SEO Services wants to thank Philippa Gamse for this article. Stop and read what the pros have to say and learn from their experience.

Beyond Hits!

Your Website visitor reports are a goldmine of information. If you don’t review these on a regular basis, you can’t fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.

But the reports can be overwhelming – a confusing mass of graphs, numbers and URL’s. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?

Step 1: Knowing your markets

First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you.

This may sound obvious, but in my experience there are nearly always visitor segments that are overlooked. Here are my starting suggestions for an association site:

* Current and prospective members
* Board members and staff
* Current and potential vendors, advertisers and sponsors
* Media
* Content seekers
* Job seekers
* Your competition!

If you don’t have a press center on your site, you should consider it if you’re interested in publicity. Reporters are increasingly looking for information online, and appreciate ready access to press releases, sample interview questions, and downloadable photographs of your key spokespeople.

The content seekers category describes visitors looking for content that you provide, but who are not prospective members. They might be searching your member database for a referral, or they might be interested in your information products – and so they’re great prospects for non-dues revenue.

Step 2: Knowing your goals

It’s also key to know the required outcomes, not only for your overall site, but also for each individual section and page.

I have a mantra in my speaking programs:

“Every page of your site should have a strategy”.

Too many pages on the Web give great information, and then tail off, with no clear call to action. They expect visitors to go back to the navigational elements, and decide what to do next – but instead, many of them will leave.
You should be absolutely clear about the outcomes you expect from each page – event registrations, newsletter sign-ups, product sales, etc. Or perhaps you want the visitor to go to another page – you’ll be able to track this as well.

Step 3: Asking the right questions

Now that you have the audiences and outcomes for your site, you can start to make sense of all those numbers and graphs.

Based on what should be happening, you can formulate questions with which to approach the traffic reports to measure your site’s effectiveness.

Here are some ideas:

Are your long pages effective?

Often, I see long pages with key content “below the fold” – below the first screenful of information. Many visitors won’t scroll down the page if they’re not immediately engaged by it; therefore they’ll miss the lower elements.
Is this happening on your site? Look for clicks on the links that are further down the page – are you getting an appropriate amount of traffic to the inside sections that these lead to? How much time is the average visitor spending on your long page – are they clicking off to the first thing that catches their eye – if so, is this really where you want them to go?

Can you measure member benefits?

If you provide an online database for prospective customers to find a supplier, track how many searches are done, and how many click-thru’s your members receive. This can give you some powerful statements for your member benefits material.

What are the hot content areas?

Knowing your “Most Requested Pages” gives you some key clues about what’s hot – and from that, which content might be worth developing further, either as a member benefit, or for non-dues income.

It can be helpful to design your site to delineate this. For example, instead of having a long page of different pamphlets, show each product on a separate page. Now you can track which ones are most sought after, and perhaps consider offering these as online, instantly downloadable e-books.

What are your conversion rates?

If there’s a hot content area – a highly requested page that doesn’t translate into its required outcome, something’s wrong.

Possibilities include:

* You believe you have an exciting offering, but your visitors don’t – so perhaps you should rethink your content or product
* You do have an exciting offering, but the page copy isn’t reflecting that effectively, or perhaps the price is too high
* Something else is stopping visitors from completing the transaction – perhaps you’re asking for too much information, or the shopping cart isn’t working
Your traffic reports may not tell you what the solution is – but they should give you a pretty clear idea of where your problems lie.

Step 5: Tweaking and testing

The good news about the Web is that it’s a great testing ground for new products and ideas. When you find an area on your site that isn’t performing optimally, you can make small incremental changes, and immediately see the results reflected in your traffic reports. So you can keep tweaking until you hit the winning formula for each page.

Step 6: Don’t forget your internal search engine

Your internal search engine allows you to track the keyword searches that visitors perform once they’re on your site. This also has some valuable clues:

* You’ll almost certainly see searches for content that should be obviously apparent. This proves that visitors won’t work to find anything – but it can also give indications as to the usability of your structure and navigation.

* Lots of searches for content that you don’t currently provide will give you ideas for developing future products or services, based on visitor demand.

I think of Web traffic reports as “market research that cannot lie”. They represent what your visitors do, unprompted, and really can contain some gold nuggets. Happy Mining!

 

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317. Article Source: http://EzineArticles.com/?expert=Philippa_Gamse My thanks again to Philippa Gamse for this information. yours in Success, Jim Skelton Corporate SEO Services Corporate SEO Services and Corporate SEO Services by Jim Skelton For more information, visit our latest post at Entrepreneurial Success.

Corporate SEO Services – Beyond Search Engines

Corporate SEO Services wants to thank Jane McLain for this article. Stop and read what the pros have to say and learn from their experience.

Beyond Search Engines by Jane McLain

Some webmasters report that search engines account for 75% or more of their total website traffic. However, it’s important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it’s getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.

The major search engine companies tend to be secretive about the details of their ranking process, so you have to rely on trial and error when optimizing your site to get a higher ranking. Also, search engines change their algorithms every now and then, and when they do you might find your Web pages bumped down to a lower position. To keep up with the latest search engine ranking procedures you’ll either need to spend considerable time on it yourself or pay for the services of an SEO specialist.
While search engines can be a great source of targeted traffic, the visitors they send are not always your best prospects. True, the traffic is targeted in the sense that the visitor has actively searched for keywords which your site is relevant to, but that searcher is also viewing (and presumably visiting) the links of some of your closest competitors who also appear in the search results. In other words, they’re “shopping around”, and your site is a contender but not the only choice. In contrast, someone who visits your website after reading your article, seeing your ad in a respected ezine, or being referred by a friend is interested in your site in particular.
For all of these reasons, your marketing plan should not rely too heavily on search engine placement. You should never become too dependent on any one source of website traffic, and search engine rankings are particularly vulnerable to sudden changes. Being bumped from the first page of results to the second, or going from the second page to the third, can mean a significant drop in traffic. You should diversify your marketing efforts and use a variety of promotional techniques to bring visitors to your site rather than putting all your time and effort into getting a search engine listing.
Here are ten other ways you can promote your online business:
1)   Get your articles published in ezines and on websites.   Find high quality ezines and websites that offer plenty of useful and relevant content that would appeal to your target market (but which are not your direct competitors). Contact the publisher or webmaster and offer free reprint rights to an article you’ve written which would be a good fit for their readers or site visitors. They get extra content and you get new leads – it’s a win-win situation.
2)   Exchange links with other webmasters.   Go to your favorite search engine and search for other quality websites with content related to the theme of your site. Then contact the webmaster and offer swap links – you link to their site from a resource page on your website and in exchange they link to yours. You’ll both benefit from the extra traffic, plus you’ll be adding useful content to your site.
3)   Participate in banner ad and link exchanges.   Swap banner or text link ads with other webmasters who share your market. You could join a banner exchange network or just arrange swaps on your own, but either way make sure your banner will be displayed to a targeted audience (those most likely to be interested in your product or service).
4)   Practice viral marketing.   Encourage your site visitors and existing customers to tell their friends and colleagues about your business. Make it easy for them to email a recommendation by providing a link on your site and in your ezine that will fill in the URL and other information in a form which they can personalize and send.
5)   Run ezine ads.   Place your ad in an ezine that appeals to your potential customers. If your budget allows consider sponsoring a whole issue; you get several ads throughout a single issue, which increases the impact of your sales message.
6)   Place print ads.   Run a series of classified ads in your local newspaper or business publications. Also, seek out special interest publications and trade journals of interest to your potential customers – the cost is usually reasonable and you’ll reach a highly targeted market.
7)   Give away logoware.   Print your URL and logo on t-shirts, baseball caps, coffee mugs, mouse pads, keychains, pens, or other promotional giveaways. Include them with catalogs, slip them into order shipments, and give them away at public events.
  Try mobile marketing.   Have you ever thought about how much time you spend on the road? Putting your URL on a car window decal or on an ad panel in a bus or taxi reaches a broad audience for very little money. Put a decal or magnetic sign on your own car and ask your friends and family members to put your Web decal on their cars, too.
9)   Distribute flyers and handouts.   A flyer can usually be printed up and distributed for pennies. Just have a simple one page sheet printed up with a description of your business and your website URL and other contact information. Hand them out at a shopping center or supermarket or during a fair or special events, or pay a flyer distribution company to deliver them door-to-door for you.
10)   Do a postcard mailing.   Get some postcards printed up with a screenshot of your website’s home page or photograph of your place of business on the front and a description of your business and website URL on the back. Bulk mail them yourself or pay to have them included in a “card pack” mailer that goes out in your community.
Search engines are clearly too important to ignore, but don’t overlook the many other possibilities for driving traffic to your site. Even if you succeed in getting your website listed and ranking well, don’t depend on search engines alone to bring you new customers. And if you’ve tried repeatedly to get indexed by major search engines only to find your site rejected or ignored, don’t despair – you do have other options. Don’t be afraid to try something new and different. Experiment with new marketing methods and track your results to find out which methods work best for you.

 

Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business. Article Source: http://EzineArticles.com/?expert=Jane_McLain Corporate SEO Services and Corporate SEO Services by Jim Skelton For more information, visit our latest post at Entrepreneurial Success.

Send thousands of voice messages a day…

Get your message to thousands of people every day. Using simple web tools you can setup and manage your outbound voice messaging campaigns.  You have the freedom to start and stop the voice message blast when you need.

Our Automated Recruiting Software, gives you the flexibility to send messages on-demand without incurring hardware and maintenance expenses.  Our automated Recruiting Software is ideal for a smaller quantity of messages, or thousands of messages.  Our On-Site solution gives you the advantage of controlling the server required to run the voice messaging solution.  Our On-Site solution is best for large quantity or frequently changing messages.

With our Automaed Recruiting Software, you can manage your call lists, schedule delivery as well as review real-time call results.

Voice Messaging is simple to use and maintain.

1. Load a list of phone numbers – we can also help you with a list if needed
2. Set the calling parameters
3. Record your message or select text to speech database lookups
4. Press “Schedulet”

You can target specific geographic areas and integrate with most databases.
Our Automatic Recruiting Software automatically takes appropriate action when it detects:

• Busy Signals
• Disconnected Numbers
• Dropped Calls
• Answering Machines
• A Live Person

When a live person is connected we will deliver your message and give them the option to press one to contact you, your sales team or your call center agents.

There are many benefits of automated voice messaging:

• Generate Hot Leads that call you for your program or product 
• Quickly Deliver Customized Information
• Supplement Other Tactics for Additional Touch
• Efficiently Reach a Large Market  

 For more information, visit our site at: iBuzzPro By: Jim SkeltonSee our most recent ad at: http://www.usfreeads.com/1375430-cls.html

 

SEO Services

Jim Skelton, Corporate “SEO Services“ has tried and tested methods for attaining high rankings for your website … guaranteed. We show you: “Results, not excuses.”

 

This motto reflects the attitude our SEO experts take towards the optimization of each and every website we work on. From helping you choose the best keyword targets to seeing your website among the top positions on the major search engines, we’ll work with you to maximize your return on investment from our SEO services.

Through proper small business SEO Service and the right Internet marketing strategies, we can help your business increase natural rankings in the major search engines!

There are millions of small businesses on the Internet and the majority of them don’t have even the most basic SEO services technique in place to get traffic to their website much less to give the owner their desired income.

Improve Link Popularity - Using the best natural link building programs, you need to get quality relevant links to your website. The more relevant links you have, the more important your website appears to the search engines. This is one of the most important parts of your marketing effort.

OUR MAIN GOAL: Increase your natural search engine rankings for the LONG TERM with the “Big 3″ search engines. 90% of the searches performed are done using one of these 3 search engines. Google, MSN and Yahoo.

Proper Keyword Selection - You need to research to find out what phrases people are actually searching for. If you aren’t trying to target phrases people are using when they search, your SEO efforts can become a waste of time.

For more information, call Jim Skelton at: 800-292-0232

Jim Skelton, Classified Ad Services.

Our service is one of the very best on the Internet today. We target specific keyword to produce quality leads for our clients. Many of our ad have top 5 listings on Google. Classified Advertising done correctly will produce quality leads.
Our prices start as low as $39.95 for a 3 month campaign. Get your site the traffic it needs. 800.292.0232

read more | digg story

Jim Skelton, Classified Ad Services.

Our service is one of the very best on the Internet today. We target specific keyword to produce quality leads for our clients. Many of our ad have top 5 listings on Google. Classified Advertising done correctly will produce quality leads.
Our prices start as low as $39.95 for a 3 month campaign. Get your site the traffic it needs. 800.292.0232

read more | digg story

Yes folks, it finally happened. We are being fired on for promoting our Buy Customers… not Leads… program.

Yes folks, it finally happened. We are being fired on for promoting our Buy Customers… not Leads… program.

Well known MLM leads company CustomLeads.com fired the first shot against

 ItsGoodBusiness.net  Marketing Group.

ItsGoodBusiness Marketing Group, well known for it’s buy customer’s not
leads concept has drawn the ire of Customleads.com who’s business is
selling generated leads to thousands of marketing entrepreneurs.

Lead generating companies such as Customleads.com are in the business of
selling non targeted generic leads at inflated prices for years, is feeling
the pressure.

Ryan Holland of Customleads.com sent off a letter trying to
silence the groups effort to promote its business touting plagerism on an
editorialized blog by a member discussing best mlm leads company’s general
practices.

Thomas Prendergast CEO of Veretekk and creator of It’s Good Business responded in the follow manner in regards to Ryan Holland’s concerns and can be found at http://wavefour.net

MLM Leads Company’s should be aware what is and isn’t protected under the copyright laws on the Internet, their limits to copyright laws and fair use which can be found at http://www.fplc.edu/tfield/copynet.htm#lim

MLM Leads Company’s like Ryan Holland’s firm, Customleads.com should take notice, self generated leads that a marketer using a system like Veretekk can generate for themselves benefits their business and buying paying customers not leads is the wave of the future.

Yours in success…

http://itsgoodbusiness